Founded in 1991, Partizan is an independent production company based on London, Paris, New York and Los Angeles. In the last 16 years Partizan has obtained an international success in the field of advertising and videoclips, thanks to the scouting and the promotion of new young artists. Some important Partizan’s directors: Michel Gondry, Traktor, Antoine Bardou-Jaquet, Jim Hosking and Alex & Martin, famous in all over the world thanks to their video clips for big bands as U2, White Stripes, Air, Madonna, Flaming Lips, Daft Punk, Björk, Beck and many others, awarded of several prizes and prestigious international bonus.
In the field of advertising, it is the first production company to be enter into the Guinness Book of Records for the most award-winning commercial, Levi’s Drugstore directed by Michel Gondry. In 2003 the advet Cog, directed by Antoine Bardou-Jaquet for Honda, won a Gold Lion at the Cannes Lions International Advertising Festival (Iaf) and the Best Commercial at Btaa (The British Television Advertising Award).
The success of Partizan’s productions is largely due to its unmistakable humour and non-conformist style, as well as the depth of technical expertise that has always been a distinguishing feature. In the nineteen-nineties, Partizan assisted in an explosion of new musical talent that invaded our music channels and established new pop styles and new forms of electronic music. Artists such as Björk and Daft Punk emerged during these years, making a great impact on the international music scene, while Michel Gondry succeeded in providing visual interpretations of their originality and artistic potency, with lasting images that were fantastical, funny, vibrant and, sometimes, disturbing.
At the Future Film Festival there will be presented a selection of the best videoclips, shorts and advertisings produced by Partizan in the last years. Moreover, Gerges Bermann, executive producer of Partizan, will meet the FFF’s audience on Friday 19th January, at 6 p.m., Capitol Multisala - room 2. The public will learn how the nice Partizan’s productions are born.
The tribute is edited by Susanna Corchia.